{"id":1856,"date":"2023-07-20T07:31:40","date_gmt":"2023-07-20T07:31:40","guid":{"rendered":"https:\/\/development-work.com\/taylorlaws\/?p=1856"},"modified":"2024-05-01T08:00:08","modified_gmt":"2024-05-01T08:00:08","slug":"bullseye-hitting-the-mark-with-target-audience-personas","status":"publish","type":"post","link":"https:\/\/development-work.com\/taylorlaws\/bullseye-hitting-the-mark-with-target-audience-personas\/","title":{"rendered":"Bullseye! Hitting the Mark with Target Audience Personas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1856\" class=\"elementor elementor-1856\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d51ff6 elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"4d51ff6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fe8277\" data-id=\"8fe8277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eea13d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eea13d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9c6d91a\" data-id=\"9c6d91a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba96d1c elementor-widget elementor-widget-heading\" data-id=\"ba96d1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bullseye! Hitting the Mark with Target Audience Personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d424b86 elementor-widget elementor-widget-text-editor\" data-id=\"d424b86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"breadcrumb-a\" href=\"https:\/\/development-work.com\/taylorlaws\/\">Home<\/a> &gt; <a class=\"breadcrumb-a\" href=\"https:\/\/development-work.com\/taylorlaws\/blog\/\">Our Blog<\/a> &gt;\u00a0Bullseye! Hitting the Mark with Target Audience Personas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea1435e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea1435e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b73dae8\" data-id=\"b73dae8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bfe23d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bfe23d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6416a72\" data-id=\"6416a72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1089472 text-a elementor-widget elementor-widget-text-editor\" data-id=\"1089472\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve been talking this month (<a href=\"https:\/\/www.taylorlawoffices.com\/turn-your-small-business-dream-into-reality\/\">here <\/a>and <a href=\"https:\/\/www.taylorlawoffices.com\/unlock-market-insights-with-effective-market-research\/\">here<\/a>) about some of the initial and critical steps to take when evolving your brilliant idea into an excellent business. Today we\u2019re going to talk a little bit about <a href=\"https:\/\/blog.hootsuite.com\/target-market\/\">finding your target audience<\/a>, because until you narrow down your ideal customer, you\u2019ll just be throwing paint at the wall. What we\u2019re looking for is a bullseye!<\/p><p>Narrowing down the whole wide world to the audience that is most likely to purchase your product or service is an art form, and I think it would be easier to show you than tell you how to do it. So let\u2019s put on our virtual binoculars and look at three examples of an ideal hypothetical customer profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e966d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7e966d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560ad8f elementor-widget elementor-widget-heading\" data-id=\"560ad8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Persona 1: Tech-Savvy Terry, the Millennial Innovator <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d7619 text-a elementor-widget elementor-widget-text-editor\" data-id=\"e5d7619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meet Tech-Savvy Terry, the forward-thinking millennial with a passion for technology. Terry lives and breathes the digital world, always seeking the latest gadgets and trends. As an entrepreneur targeting Terry, you can craft marketing messages that highlight cutting-edge features, emphasize convenience, and demonstrate how your product or service aligns with his digital lifestyle. Engage with Terry on social media, collaborate with influencers he follows, and leverage online platforms to capture his attention. Remember, convenience and customization are key when targeting this tech-savvy persona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036a2d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"036a2d3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4709d elementor-widget elementor-widget-heading\" data-id=\"6a4709d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Persona 2: Health-Conscious Helen, the Wellness Warrior <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb68382 text-a elementor-widget elementor-widget-text-editor\" data-id=\"fb68382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Say hello to Health-Conscious Helen, a health enthusiast committed to leading a balanced lifestyle. Helen prioritizes wellness, from clean eating to regular exercise and self-care. To captivate Helen\u2019s attention, focus on promoting the health benefits of your product or service. Showcase natural ingredients, eco-friendly practices, and any certifications or endorsements that align with Helen\u2019s values. Collaborate with health influencers, participate in wellness events, and emphasize the positive impact your business has on personal well-being. Remember, authenticity and transparency are vital when targeting this health-conscious persona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef5aa8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9ef5aa8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9514d elementor-widget elementor-widget-heading\" data-id=\"cf9514d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Persona 3: Busy Bob, the Time-Strapped Professional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a35a69 text-a elementor-widget elementor-widget-text-editor\" data-id=\"6a35a69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter Busy Bob, the multitasking professional with a jam-packed schedule. Bob is always on the go, balancing work, family, and personal commitments. To reach Bob effectively, emphasize convenience, efficiency, and time-saving features. Showcase how your product or service simplifies Bob\u2019s life, allowing him to maximize productivity or spend more quality time with loved ones. Optimize your online presence, offering easy-to-use interfaces and streamlined processes. Leverage email marketing, targeted ads, and time-saving tools to capture Bob\u2019s attention. Remember, simplicity and time-efficiency are key when targeting this busy persona.<\/p><p>It\u2019s not rocket science, but there is real power in uncovering the personas of your target audience to help you refine your marketing strategy. By taking the time to create these detailed personas, you can gain valuable insights into the needs, preferences, and behaviors of your ideal customers. Use them as a compass to craft tailored marketing messages, select appropriate channels, and build genuine connections with your target audience.\u00a0<\/p><p>The more you understand and empathize with your customers, the more effectively you can address their pain points and provide meaningful solutions. It\u2019s kind of like how I\u2019m always trying to understand and empathize with your pain points so I can provide meaningful solutions to you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08aeee9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"08aeee9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6586513 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"6586513\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items 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class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Call A Lawyer Now                 <\/h3>\n                        \t\t  \t<p>AVAILABLE 24\/7<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a class=\"elementskit-btn whitespace--normal\" href=\"tel:(208)%20342-3006\">\n                                        (208) 342-3006                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                <\/div>\n        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Today we\u2019re going to talk a little bit about finding your target audience, because until you narrow down your ideal customer, you\u2019ll just be throwing paint at the wall. What we\u2019re looking for is a bullseye!<\/p>\n","protected":false},"author":1,"featured_media":1999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-counsel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bullseye! 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